BlackBerry Passport Review, Updates: BlackBerry Passport ‘A Tool Not A Toy’ - BB Eyes 30% Professional Consumers

BlackBerry Passport Review, Updates: BlackBerry Passport 'A Tool Not A Toy' - BB Eyes 30% Professional Consumers

Apple is now enjoying its record-breaking success with its new flagship smartphones. On the other hand, another used to be tech-giant, Blackberry is trying its best to find its place in a phone market dominated by touchs and large display screens. It remains to be seen if it can do so with its latest offering.

Investor Place reports that Blackberry just unleashed its newest flagship smartphone, - the Blackberry Passport. And instead of looking like a toy, this just might the productivity-enhancing tool that smartphone users are looking for. 

Instead of directly going against its rival tech-companies that make big touch screen and multimedia-friendly smart phones, Blackberry made an oddly shaped phone designed and made particularly for the professional consumers. Joe Chen, the company's CEO even reiterated that the phone is not "for everyone."

"Rather than trying to win over the multimedia-mad consumers, it pairs the old school Blackberry physical keyboard along with a widescreen square display in an attempt to appeal to professional users who would rather edit a spreadsheet than play games," reports the Investor Place.

Probably why the new model is given the name, Digital Trends reports that BlackBerry Passport looks like the real passports. "It is the same height and width as an actual passport, yet with enough girth to make it feel like you are holding a thick coaster."

Regardless of the shape and size of the new smartphone, BlackBerry made sure that the features can satisfy the 30 percent of the market that the company is aiming for: the professional and business crowd.

Gizmodo, which reviewed the BlackBerry Passport and noted its features, claims that the phone is set to have a quad-core processor and a digital assistant. Also the Passport allows the user to multi-task with the phone and with a personal computer.

The user can view calls and answer texts while editing a document in a computer. This will satisfy the multi-tasking needs of the users. Blackberry Passport also features a 'desktop mode' in its web browser, which allows web pages to load in their 'native form'.

In terms of displays, the odd square screen is dubbed as ideal for viewing documents and email. Physical keyboard lovers will also have a good time using the phone's QWERTY keyboard with touch features.

On the downside, reviewers have seen a hard time using the smartphone with one hand. Keys are a bit far and two-handed operation is considered a must. Users also take some time to get used to the hybrid keyboard. Some also claimed that the camera and apps are not as well-performing and exciting as what are being offered by other smartphone brands.

But then again, the Passport caters to a niche market and it does what it seeks to do: be a producitivity-enhacing phone for business users. 

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