Microsoft Considers Rebranding of Internet Explorer

Microsoft Considers Rebranding of Internet Explorer

Microsoft's browser Internet Explorer has been lagging behind rivals Google's Chrome and Mozilla's Firefox, now it has revealed that a rebranding of Internet Explorer is under discussion according to IE developers.

The browser, launched in 1995 has been getting a lot of bad reputation; since being overtaken by Chrome and Firefox. It's unstable, it crashes, not secure, sluggish, slower than ever, outdated and the list goes on.

Recently, IE has been in another round of negative news when an update further slows down the browser. Microsoft supplied a bulletin indicating that the MS14-037 or MS14-051 cumulative security updates allow web applications. The said applications execute consecutive modal dialog boxes that may cause IE to be unresponsive. Microsoft has since issued a hotfix for every version of IE.

With more and more users switching to much-preferred browsers Chrome and Firefox, the development team at Microsoft are seriously considering that it's time to rehabilitate Internet Explorer; so they can address issues and finally brush off negative perceptions it's been attached to for the longest time.

After the successful modernization of some of Microsoft's long-term services, such as Outlook.com that used to be Hotmail and Skype with MSN features; the team looks positive about the idea. The team is confident about feature enhancements with better extensions system, faster updates and even renaming the browser.

According to AT Internet, Microsoft's browser has been consistently falling in market share in Europe over the years, with 21.3 percent (June 2014), and slightly ahead of Firefox at 19.6 percent and Safari at 19.5 percent; but Chrome is still the king at 31.6 percent.

In the US from an Adobe report in June, it reached 30.9 percent, higher than its share in Europe but still down from 37 percent last year; whereas Chrome and Android browsers were at 31.8 percent, up from 26 percent.

Will Microsoft be able to revive Internet Explorer?

 

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